Kinfolk: The word combines the Old English roots "cynn" (family) and "folc" (people).
What Guides Us
What We Leave Behind
Wasting time DIY-ing with no clear plan. / Scams, price-gouging, or shady business. / Loud crowds, rowdy people, or fake hype. / Bullying you into thinking done-for-you is the only way. / Icky corporate marketing tactics. / Wet socks, clingy tags, and birds that get way too close. / Complainers and energy vampires.
Community over competition — always. / Kindness, even when no one’s watching. / Health at Every Size (all bodies are good bodies). / Doing life your way, unapologetically. / Connection over perfection, every damn time. / Living and working for something you actually believe in.
I'M PRISCILLA
THE FACE OF KINFOLK CREATIVE
Yanno how life has this funny way of throwing you a complete 180 and rerouting your entire plan? Okay, maybe that’s just me. But that’s my story.
The one constant, though? My love for social media. Not in the #instagirlie kind of way, but the magic of connection that comes from sharing your passions, your heart, and a sneak peek into your world.
If meeting your best friends on Instagram was a sport, I’d be an Olympic gold medalist.
I'M PRISCILLA
THE FACE OF KINFOLK CREATIVE
Yanno how life has this funny way of throwing you a complete 180 and rerouting your entire plan? Okay, maybe that’s just me. But that’s my story.
The one constant, though? My love for social media. Not in the #instagirlie kind of way, but the magic of connection that comes from sharing your passions, your heart, and a sneak peek into your world.
If meeting your best friends on Instagram was a sport, I’d be an Olympic gold medalist.
I'M ZACH
Y’know how some people just know what they want to be when they grow up? Yeah — that wasn’t me.
I went to business school thinking it’d unlock “success.” Mostly, it taught me how little they cover about real life, real people, or building something that actually matters.
I forced myself into the corporate mold for a while — awkward meetings, pointless small talk, pretending to care about quarterly reports. Then one day I just… called it. If I was gonna work this hard, it sure as hell wasn’t gonna be for something (or someone) I didn’t believe in.
Now? I keep the gears turning behind the scenes so all the words, blogs, and strategies actually do what they’re meant to: help real people show up without watering themselves down.
THE SEO GUY
I'M ZACH
Y’know how some people just know what they want to be when they grow up? Yeah — that wasn’t me.
I went to business school thinking it’d unlock “success.” Mostly, it taught me how little they cover about real life, real people, or building something that actually matters.
I forced myself into the corporate mold for a while — awkward meetings, pointless small talk, pretending to care about quarterly reports. Then one day I just… called it. If I was gonna work this hard, it sure as hell wasn’t gonna be for something (or someone) I didn’t believe in.
Now? I keep the gears turning behind the scenes so all the words, blogs, and strategies actually do what they’re meant to: help real people show up without watering themselves down.
THE SEO GUY
Nice to meet you.
We’re the visibility duo you didn’t know you needed — turning messy drafts into magnetic messaging, and giving your website the glow-up it actually deserves.
Priscilla built Kinfolk Creative after seeing too many creatives shrink their message just to fit a mold.
Zach joined when we realized most marketing advice was either robotic or chaotic — and never both of us in the room.
We believe connection beats perfection, every time.
If being unhinged, strategic, and stupidly in love was a niche? We’d have the SEO on lock.
this is kinfolk
01 /
WHO WE ARE
02 /
HOW THIS STARTED
03 /
WHAT WE BELIEVE
Lovers, creators, chronic over-explainers.
One recovering therapist, one SEO brain, one big ‘what if’.
Story + strategy. Data + deep thoughts. Marketing that might raise an eyebrow (and does its job anyway).
THE HEARTBEAT OF KINFOLK CREATIVE
We didn’t start this to play by the rules.
We believe good words feel like home — honest, human, and unmistakably yours.
We created this space because we are tired of watching creative people water themselves down just to sound “marketable.”
This isn’t just what we do — it’s our quiet rebellion against fluffy formulas, forced voices, and marketing that talks a lot but says nothing. No generic templates. No vague “vibes.” Just story-first messaging and smart strategy that refuses to box you in.
Yes, SEO matters. Strategy matters. But story comes first. We help you say what you actually mean — so your words feel like you and rank because they’re worth reading. We don’t squeeze brands into neat little categories. We build messaging too clear, too bold, and too real to be ignored. Formulas be damned.
Human first, always
Story before strategy
Unboxed & unapologetic
OUR BRAND PHILOSOPHY
We write like real people, for real people. No filler. No forced hype. Just honest words that feel true, build trust, and stick in your reader’s head.
Human first, always
Story before strategy
Unboxed & unapologetic
OUR BRAND PHILOSOPHY
Pretty words don’t pay the bills alone. We anchor every line in your true story and smart strategy — so your message doesn’t just resonate, it ranks, converts, and stays relevant when trends come and go.
Human first, always
Story before strategy
Unboxed & unapologetic
OUR BRAND PHILOSOPHY
We don’t force your brand into a neat little niche or mimic what everyone else is saying. We build a message so clear, so real, and so undeniably yours that your dream clients can’t scroll past it — and you never have to beg to be chosen again.
OUR BRAND PHILOSOPHY
Story before strategy
We write like real people, for real people. No filler. No forced hype. Just honest words that feel true, build trust, and stick in your reader’s head.
OUR BRAND PHILOSOPHY
Story before strategy
Pretty words don’t pay the bills alone. We anchor every line in your true story and smart strategy — so your message doesn’t just resonate, it ranks, converts, and stays relevant when trends come and go.
OUR BRAND PHILOSOPHY
Story before strategy
We don’t force your brand into a neat little niche or mimic what everyone else is saying. We build a message so clear, so real, and so undeniably yours that your dream clients can’t scroll past it — and you never have to beg to be chosen again.
THE HEARTBEAT OF KINFOLK CREATIVE
We didn’t start this to play by the rules.
We believe good words feel like home — honest, human, and unmistakably yours.
We created this space because we are tired of watching creative people water themselves down just to sound “marketable.”
This isn’t just what we do — it’s our quiet rebellion against fluffy formulas, forced voices, and marketing that talks a lot but says nothing. No generic templates. No vague “vibes.” Just story-first messaging and smart strategy that refuses to box you in.
Yes, SEO matters. Strategy matters. But story comes first. We help you say what you actually mean — so your words feel like you and rank because they’re worth reading. We don’t squeeze brands into neat little categories. We build messaging too clear, too bold, and too real to be ignored. Formulas be damned.
Not only did they bring my vision to life—they went above and beyond anything I could’ve imagined. I’m so grateful for their creativity, patience, and the intentional way they approached every part of this rebrand. I couldn’t be more in love with how everything turned out!
- Rachel Boyd Photography
the footnotes
Tiny truths and odd bits about who’s behind your words.
Passionate Midwest defender. | Waiting for the Cheetah Girls comeback. | Probably buying a new journal right now. | Still missing my Hannah Montana wig. | Noticing how the evening sun hits the blinds just so. | Will never say no to a blueberry cake donut.
priscilla
the footnotes
Tiny truths and odd bits about who’s behind your words.
Believer in the golden rule. |. First-time cat dad + Great Pyrenees hype man. | DIYer, proud cheapskate, master procrastinator. | Grill master, water chaser, mountain soul. | True crime junkie and small-town ghost story collector. | ADHD brain, professional melon picker since ten. | Alias: Zachey, uncle to two badass girls. | Video gamer. | People pleaser (until I'm not). | Morning lover.
