Wasting time DIY-ing without a clear plan / Scams, price-gouging, and shady business practices / Loud crowds, fake hype, and performative confidence / Being bullied into believing done-for-you is the only way / Icky corporate marketing tactics that forget there’s a human on the other side / Wet socks, clingy tags, and birds that get way too close / Chronic complainers and energy vampires
Community over competition — always / Kindness, even when no one’s watching / Health at Every Size (all bodies are good bodies) / Doing life and business your way, unapologetically / Connection over perfection, every damn time / Building something you actually believe in
I'M PRISCILLA - Founder. Story-keeper. Connection-obsessed.
Life has a funny way of pulling a full 180 on your plans.
That’s been true for me more than once.
The one constant?
My love for social media — not the highlight-reel version, but the quiet magic of connection. The kind that comes from sharing your heart, your passions, and the everyday moments that make up a real life.
If meeting your best friends on Instagram was a sport, I’d be an Olympic gold medalist. Kinfolk Creative was born from watching too many creatives shrink themselves to fit someone else’s idea of “professional.”
I built this so you wouldn’t have to.
I'M ZACH - Strategy brain. Systems guy. Keeper of the gears.
Some people know exactly what they want to be when they grow up.
That… wasn’t me.
Business school promised a blueprint for success. What it actually taught me was how little most systems understand real people — or how to build something that truly matters.
I tried the corporate mold for a while. The meetings. The small talk. The pretending. Then one day I decided: if I was going to work this hard, it wouldn’t be for something I didn’t believe in.
Now, I make sure the words, blogs, and strategies behind Kinfolk don’t just sound good — they work.
Quietly. Intentionally. Without watering anyone down.
Nice to meet you.
We’re the visibility duo you didn’t know you needed.
Turning messy drafts into magnetic messaging — and giving your website the glow-up it actually deserves.
Priscilla built Kinfolk Creative after seeing too many creatives shrink their message just to fit a mold.
Zach joined when we realized most marketing advice was either robotic or chaotic — and never both of us in the room.
We believe connection beats perfection, every time.
If being unhinged, strategic, and stupidly in love was a niche? We’d have the SEO on lock.
Story + strategy.
Data + deep thoughts.
Marketing that might raise an eyebrow — and still does its job.
Pretty words don’t pay the bills alone. We anchor every line in your true story and smart strategy — so your message doesn’t just resonate, it ranks, converts, and stays relevant when trends come and go.
We don’t force your brand into a neat little niche or mimic what everyone else is saying. We build a message so clear, so real, and so undeniably yours that your dream clients can’t scroll past it — and you never have to beg to be chosen again.
We write like real people, for real people. No filler. No forced hype. Just honest words that feel true, build trust, and stick in your reader’s head.
OUR BRAND PHILOSOPHY
THE HEARTBEAT OF KINFOLK CREATIVE
We didn’t start this to play by the rules.
We believe good words feel like home — honest, human, and unmistakably yours.
We created this space because we are tired of watching creative people water themselves down just to sound “marketable.”
This isn’t just what we do — it’s our quiet rebellion against fluffy formulas, forced voices, and marketing that talks a lot but says nothing. No generic templates. No vague “vibes.” Just story-first messaging and smart strategy that refuses to box you in.
Yes, SEO matters. Strategy matters. But story comes first. We help you say what you actually mean — so your words feel like you and rank because they’re worth reading. We don’t squeeze brands into neat little categories. We build messaging too clear, too bold, and too real to be ignored. Formulas be damned.
We didn’t start this to play by the rules.
We believe good words feel like home — honest, human, and unmistakably yours.
We created this space because we’re tired of watching creative people water themselves down just to sound “marketable.”
Kind words from our kinfolk
Passionate Midwest defender. | Waiting for the Cheetah Girls comeback. | Probably buying a new journal right now. | Still missing my Hannah Montana wig. | Noticing how the evening sun hits the blinds just so. | Will never say no to a blueberry cake donut. | Currently grieving the loss of gluten (Newly Allergic) | Will cry when seeing a Covered Bridge.
Believer in the golden rule. | First-time cat dad and unapologetic Great Pyrenees hype man. | DIYer, proud cheapskate, and master procrastinator. | Grill master. Water chaser. Mountain soul. | True crime junkie and collector of small-town ghost stories. | ADHD brain. Professional melon picker since age ten. | Alias: Zachey. Uncle to two badass girls. | Video gamer. | Recovering people-pleaser (until I’m not). | Morning person — somehow.