How to Sound Like Yourself (Without Overthinking It)

(and why your brand probably needs you more than your thesaurus)

Here’s the thing about “finding your voice” online —
Most people go looking for it in all the wrong places.

They scroll other websites.
– analyze competitors.
– second-guess every sentence until their words sound like they’ve been run through an industrial strength beige filter.

And then they wonder why their copy doesn’t sound like them anymore.

How to Find Your Brand Voice 101

The Overthinking Trap

Somewhere along the way, the internet convinced us that we need to sound professional to be taken seriously — like there’s a secret dictionary of “approved words for business owners.”

You don’t need another formula. You need to remember how you actually talk when you’re not performing.

When you strip away the fluff and the filler, what’s left is usually the good stuff — the sentence that makes someone say, “ugh yes, that’s exactly how I feel.”

That’s the moment where connection happens.
That’s what sells.

The Real Work Isn’t “Finding” Your Brand Voice

Your voice isn’t lost. It’s just buried under layers of marketing advice that told you to sound more polished, more palatable, more like everyone else.

You don’t need to reinvent how you communicate — you need to unlearn the parts that made you shrink your message in the first place.

A few reminders before you dive into that work:

1. You’re here to get real, not complicated.

This isn’t about crafting a perfect elevator pitch or squeezing yourself into a box.
It’s about naming what you actually believe in and what makes your work worth paying attention to.

2. Your voice already exists — we’re just uncovering it.

You don’t need to “find” it or fake it.
You already know how you sound when you’re telling the truth. The goal is to write that way — consistently, confidently, unapologetically.

3. This is your starting point, not the finish line.

The point isn’t perfection. It’s momentum.
By the end, you’ll have a foundation that feels grounded, human, and unmistakably you.

The Proof Is in the Feeling: A Real Website Copywriting Project

If you want to see what it looks like to sound like yourself, go read Laurel’s website. And want to know why we wrote her copy the way that it is? Head to her portfolio page here!

It feels like a bonfire on a cold night — comforting, real, and impossible to fake.
We didn’t just write her a website. We bottled up her truth.

Her subtle creativity makes you feel seen without demanding the spotlight.
If you’ve ever wondered what it feels like to read words that feel like a warm blanket and a nudge forward all at once — go take a peek.

That’s what happens when you stop trying to sound right and start sounding real.

So, Where Do You Start?!

You start small.
– with curiosity.
– by asking the questions that help you remember what you stand for and who you’re speaking to.

That’s exactly what I built the Brand Messaging Mini-Guide for — a free Notion dashboard with the same framework I use with my full-service copywriting clients.

It walks you through five simple sections:

• The Roots – what you stand for
• Your People – who you’re talking to
• The Landscape – your hot takes + perspective
• Your Voice – how you actually sound
• Next Steps – how to put it all into action

No jargon. No formulas. Just real prompts to help you sound like yourself again.

Why It Matters

People don’t connect with polish.
They connect with presence.

The sentence you almost deleted because it felt too honest?
That’s the one that builds trust.

The phrase that made you think, “this might be too weird”?
That’s the one that makes you unforgettable.

Sounding like yourself isn’t risky — it’s your BIGGEST advantage.

Ready to Remember How to Find Your Brand Voice?

Grab your free copy of The Brand Messaging Mini-Guide — a Notion dashboard designed to help you sound like yourself online (without spiraling into overthinking mode).

[Download the How to Find Your Brand Voice Mini Messaging Guide]

Then pour yourself a coffee, open a new doc, and start writing like no one’s watching.
Because your words were never the problem — they just needed a little less performance and a lot more you.

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