If you’ve ever opened a blank doc and thought, “Okay… what am I even supposed to blog about?” you’re not alone. In fact, this blog was quite literally written for you.
Most people don’t struggle with blogging because they lack ideas.
They struggle because they don’t have a system.
They post one helpful article.
Then one personal post.
Then something kind of salesy.
And eventually… blogging starts to feel random, heavy, or pointless.
The fix isn’t more inspiration. It’s understanding what role each blog post plays.
So in this post, we’re breaking down:
- the 4 stages of content every blog should support
- how they work together
- and 52 blog ideas you can use in any industry
(And yes — you can bookmark this post — that’s what it’s here for.) 😉
Hi! We’re Priscilla & Zach – The Kinfolk Creatives!
At Priscilla’s core is a therapist who accidentally stumbled into copywriting… and dragged Zach along for the ride to become the infamous “SEO guy.” Together, we take a connection-first approach to every project.
We work with creatives, dreamers who sometimes need a tether (no shame, pointing fingers at myself here 👋), and entrepreneurs who gave a big F-U to the corporate world. Our job? Helping you finally say what you’ve always wanted to say — while spotlighting your story, your method, and your truth in a way no one can ignore.
First: Blogging Content vs. Funnel Stages (They’re Different)
Before we get into the ideas, let’s clear up something important.
There’s a difference between:
- types of blogging content (what kind of post you’re writing), and
- funnel stages (who that post is helping + what it’s doing)
If you haven’t read it yet, this post explains the types beautifully: The 4 Types of Blogging Content Every Creative Business Needs to Convert Without Feeling Gross About It
That post explains the why behind:
- Awareness
- Nurture
- Conversion
- Retention / Upsell
This post is the next layer.
Instead of re-teaching the funnel, we’re zooming out to show how your blog supports people at different levels of readiness and how to choose ideas that compound instead of reset every month.
The 4 Blogging Funnel Stages (and What to Publish for Each)
1. Foundational/Authority Content
Purpose: Build trust + credibility
Question It Answers: “Can I trust you?”
Funnel Stage: Awareness
These posts explain how things work, your expertise, and your perspective.
- What to Expect When Working With a [Your Role]
- How the [Your Service] Process Actually Works
- Common Misconceptions About [Your Industry]
- How to Prepare for [Your Service]
- What Most People Get Wrong About [Your Service]
- Behind the Scenes: How I Work With Clients
- What Makes a Great [Result] (From a Professional POV)
- How Long [Your Service] Takes (Realistic Timelines)
- What Impacts the Cost of [Your Service]
- FAQs I Get Asked Before Clients Book
- How to Know If You’re Ready for [Your Service]
- My Philosophy Around [Your Work / Approach]
- What I Wish Clients Knew Before Hiring a [Your Role]
2. Problem Aware/ Pain Point Content
Purpose: Validate + name the struggle
Question It Answers: “Is this normal?”
Funnel Stage: Awareness → Early Nurture
These posts meet people where they’re overwhelmed and say, “I see you — here’s what’s actually happening.”
- Why [Thing] Feels Harder Than It Should
- Signs You’re Overthinking [Specific Problem]
- Why [DIY / Trying Alone] Often Leads to Burnout
- The Real Reason [Desired Outcome] Isn’t Working
- What to Do When You Feel Stuck With [Problem]
- Why “Just Be Consistent” Isn’t Helpful Advice
- Common Mistakes People Make With [Your Service]
- Why [Your Industry Task] Keeps Getting Pushed Off
- How Perfectionism Shows Up in [Your Industry]
- Why Starting Over Every Month Is Exhausting
- What to Do If You Feel Behind With [Thing]
- The Hidden Cost of Avoiding [This Task]
- Why [Outcome] Takes Longer Than Instagram Makes It Look
3. Process/ Experience Content
Purpose: Reduce friction + build familiarity
Question It Answers: “What would it actually be like to work with you?”
Funnel Stage: Nurture
These posts help readers imagine themselves inside your process.
- A Day in the Life of a [Your Role]
- What It’s Like to Work With Me From Start to Finish
- How I Support Clients Beyond the Deliverables
- My Step-by-Step Workflow for [Your Service]
- How I Help Clients Feel Comfortable / Confident
- What Happens After You Book With Me
- How I Customize My Process for Each Client
- What I Don’t Do (And Why That’s Intentional)
- What a “Good” Client Experience Looks Like to Me
- How I Communicate With Clients During a Project
- What Working Together Feels Like (Not Just What You Get)
- How I Balance Strategy + Personalization
- What Makes My Process Different From Others
4. Conversion/ Decision-Support Content
Purpose: Help people decide without pressure
Question It Answers: “Is this right for me?”
Funnel Stage: Conversion
These posts gently guide decisions rather than pushing sales.
- Who My Services Are (and Are Not) For
- How to Know If [Your Service] Is Worth It for You
- When You Should Hire a [Your Role] vs DIY
- What Kind of Clients I Work Best With
- Is [Your Service] Right for Your Season of Life/Business?
- What to Look for When Hiring a [Your Role]
- Why My Approach Isn’t for Everyone
- How to Choose the Right [Service] for Your Needs
- Questions to Ask Before Booking [Your Service]
- What Happens If You’re “Not Ready Yet”
- Why I Don’t Offer [Common Alternative]
- How to Decide Without Feeling Rushed
- What Working Together Could Look Like for You
How To Use This Structure Strategically
Best weekly rhythm:
- Week 1: Foundational
- Week 2: Problem-aware
- Week 3: Process/experience
- Week 4: Conversion
That rotation:
- builds trust over time
- keeps Google happy by supporting SEO naturally
- prevents burnout & random blogging strategies
- avoids sounding repetitive or salesy – bc #ick
You don’t need more ideas.
You need a structure that lets your content carry forward.
And now you’ve got one.
Head to this blog post next to find the best keywords to use for your new blog post!
Using one of these ideas?
Tag us when you publish — we love seeing what you create.
Share your post and tag @thekinfolkcreative so we can cheer you on, reshare your work, and celebrate the momentum you’re building.
(Yes, even if it’s imperfect. Especially if it’s imperfect.)
P.S. If you guessed that this blog post was a nurture blog – you are correct! This post falls under nurture content because we’re not here to sell you something. It’s here to help you think more clearly, blog more intentionally, and actually use what you publish.
52 Blog Ideas for Any Industry
We’re Kinfolk Creative—better known as the Visibility Duo.
One part strategy, one part storytelling, and a dash of “why didn’t I think of that?” We help business owners ditch the generic copy and finally show up online like they actually mean it.
If your website reads like a resume from 2014, your “About” page makes you cringe, or you’re just plain tired of yelling into the void—we’re your people.
We write words that sound like you, speak to them, and get clicks without the cringe.
