Were you also one of those kids that stressed to a T when you had to add a title of a story you wrote in grade school? As a therapist tuend website copywriter and blogger, I know this stress is routed in perfectionism or the fear of misleading your reader. With that in mind, I have a few tips to share that will help you write a SEO optimized blog title that makes a lasting impression.
Why Writing a Catchy Blog Title is Important
As of October 2026, there are over 600 million blogs on the internet. With the amount of content that is being published, it is important that your blog post title is communicating your blog content clearly and in a way that evokes emotion compared to your competitors. For shits and gigs, which blog post helps you feel confident?
- The Best Beaches In Northern Michigan That Are Dog Friendly
- Dog Friendly Beaches in Northern Michigan
#1 communicates confidence in their blog title compared to #2 by using the phrase ‘the best’. #2 simply communicates dog friendly beaches. Both of these blogs could contain the same or similar content but if you’re wanting to find a beach that is actually enjoyable for you and your pup, you’re more likely to click on #1.
1. Add a Quantity
One of my favorite ways to instantly grab a reader’s attention is by clearly sharing how many ideas/tips/reasons etc. they will receive once they click on the blog post.
Here are a few examples from our blog archives:
- 52 Blog Ideas for Any Industry
- 8 Benefits of Hiring a Website Copywriter & SEO Duo
- 10 Things I’ve Learned from Writing 1,000+ Blogs
2. How To __________
We have an entire blog category called “how to” because we use this blog title format for lots of our educational posts.
- Keyword Mapping: How to Give Every Page a Job
- How to Know if Blogging is Actually Working
- How to Write a Contact Page that Doesn’t Suck
3. Superlatives
Remember the superlatives from high school?
- The Best…
- Most Likely To…
- The Ultimate…
- The Greatest…
4. Questions
Using the exact question you’re answering as your blog title can be one of the clearest titles you can use to communicate what your blog answers.
Blog Example:
5. Spilling the Tea/Secrets Unlocked
This is a fun opportunity to flex what you know that others don’t. I enjoy using this blog title style when writing about a topic/theme where I can share my authority or expertise. This is also a great title format to use to share something you’ve learned recently.
Example from our website:
- 10 Things I’ve Learned from Writing 1,000+ Blogs
- Icks in the Pinterest & Blogging Space That You Should Know About
- Is BTL Copy’s Website Copy Course Worth It?
- Kinfolk Creative Approach to Writing Copy That Converts
Don’t Forget About Your SEO!
If you are blogging for the purpose of helping strengthen your SEO, you’ll want to make sure you are including a keyword in your blog title. Adding the search term that your audience is searching improves your visibility chances and helps communicate to Google what your blog content is about.
Learn more about how to optimize your entire blog post using SEO best practices.
If you’re unsure how to find keywords for your blog, head to this post next.
How To Write A Catchy Blog Titles With SEO In Mind
We’re Kinfolk Creative—better known as the Visibility Duo.
One part strategy, one part storytelling, and a dash of “why didn’t I think of that?” We help business owners ditch the generic copy and finally show up online like they actually mean it.
If your website reads like a resume from 2014, your “About” page makes you cringe, or you’re just plain tired of yelling into the void—we’re your people.
We write words that sound like you, speak to them, and get clicks without the cringe.
