If you’re a copywriter — or copy-curious — chances are you’ve seen BTL’s copywriting course pop up in your feed. And if you haven’t? Well, buckle up. You’re about to fuck around and find out. Check out Site Series Sprint Here!

Sara Noel (aka the human behind Between The Lines Copy) has made a name for herself with her chaotic good energy, straight-up honesty, and sharp-as-hell storytelling. She’s not just teaching copy; she’s challenging how people write and think. And in fall 2024, she relaunched her signature DIY copywriting course, Site Series Sprint, with the goal of hitting $1 million in revenue from just this one course in 2025. (Yes, she’s documenting the whole thing on her Millionaire Moment Substack).

So, if you’re on the fence about investing in a copywriting course — whether you’re trying to write your own website, launch your freelance career, or just here for the tea — I’m giving you the full download. No gatekeeping, no fluffernutters.

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TABLE OF CONTENTS

1. WTF is Site Series Sprint?
2. Who this course is actually for (spoiler, it’s not just copywriters)
3. Everything that’s inside: AKA a copywriters bootcamp in a Notion Portal
4. My honest review
5. The SPRINT Structure: Genius or Overwhelming?
6. Guest experts, bonuses, & copy reviews that go way beyond expectations
7. The Slack Community
8. Should you buy it? TL;DR
9. P.s. Grab the Course with my Affiliate link

What is Site Series Sprint: BTL’s Copywriting Course

Site Series Sprint is a self-paced, write-your-own-copy course designed for business owners who need more than a few Mad Libs templates and “ideal client” worksheets.

The twist? You don’t have to be a copywriter to take this course. You just need to be someone who writes your own stuff — whether that’s website copy, newsletters, or your brand voice. Sara built it for solopreneurs, freelancers, and creative folks who are ready to say something real.

What BTL’s Copywriting Course Includes

This isn’t a “binge in a weekend” kind of course. This is a build-your-website-copy-from-the-ground-up experience. Here’s what you get:

• Orientation + how to get the most out of the course
• Custom Notion portal to house your copy sprints
• Brand personality discovery
• 6 modules on the foundations of copywriting
• 55 (yes, fifty-five) sprint-style modules to write your own site copy
• SEO basics for actual humans
• How to use AI in your writing process
• Website builder walkthroughs
• Launch planning tips
• What to do when you get stuck or feel overwhelmed

Bonus? Examples. So many examples. Sara doesn’t just tell you what to do — she shows you what it looks like from her own client projects, metaphors, and real-world applications. As a neurodivergent human, I deeply appreciated that.

Join Site Series Sprint Here

My Honest Thoughts: The Good, The Hard, and The Game-Changing of BTL’s Copywriting Course

Here’s how I rated the course across four categories — on a scale from “eh, didn’t learn much” to “blown away and screaming into the void (in the best way).”

Category	Rating	TL;DR
Course Organization	⭐️⭐️⭐️⭐️	Clear structure, but sprints were sometimes too big to digest in one sitting. At times it was a bit confusing keeping track of what was where (Notion vs. Course).
Bang for Your Buck	⭐️⭐️⭐️⭐️⭐️	Honestly underpriced for the value you get.
Course Content	⭐️⭐️⭐️⭐️	Deep, nuanced, packed — especially if you’re newer to writing your own copy.
Additional Resources	⭐️⭐️⭐️⭐️⭐️	Some of these could be sold as standalone products. Not kidding.

The Sprint Structure: Love + Frustration

While I loved the intention behind calling each writing section a “sprint,” I sometimes found the pacing hard — especially as someone who needs to know how long a task might take before jumping in.

If you’re neurodivergent or someone who gets decision fatigue, you might find yourself avoiding certain sprints simply because they feel too massive. I would’ve loved some estimated time blocks or clearer scope per sprint. (Is this a 15-minute thing or a “clear your afternoon” situation? Help me out, Sara.)

But the Resources? My Jaw is On the Floor (Literally)

Here’s the thing: every time I thought I had what I needed, I’d scroll a little further and find another bonus. Not just fluff — but useful shit. Like examples, swipe files, workarounds, pep talks, and tech tips. It’s like a treasure hunt of “oh damn, that’s helpful.”

It reminded me of those “What Do You Meme” expansion packs — like, you don’t need them, but once you have them, you wonder how you ever played without them.

A Few Standouts That Made Me Do a Happy Dance:

1. Guest Expert Sessions
   It’s not a one-woman show. The course includes guest trainings from pros in AI-generated copy, SEO, email strategy, and even Pinterest marketing. These sessions expand the learning without taking you off track—think depth, not detour.
2. Personalized Website Copy Review
   And yes—Sara herself will review your full website copy (whether it’s your first draft or your fourth) if you complete the course within 60 days. It’s like having a private editor who actually gets your voice and strategy. This level of personal feedback? Wildly rare. And honestly, the built-in accountability is next level.

The Slack Community Is Still Going Strong

Months after completing the course, I still pop into the Slack group to ask questions or share wins. Sara regularly replies, and the community genuinely shows up for each other. It doesn’t feel like another “ghost town” course group hidden in the long laundry list of Facebook groups — it’s actually alive.

The Hidden Genius: A Gentle Funnel Into Her Ecosystem

This part deserves more credit. There’s no sleazy upsell. No pressure to “graduate” into a high-ticket mastermind. But the way this course is structured naturally leads you to want more. Not because you didn’t get enough — but because you’re finally getting it.

After I finished the course, I joined her Copywriter Group Mentorship program called the ‘Prologue’ — not because I felt incomplete, but because I trusted her. Because she proved she knows her shit. Because she taught in a way that clicked. Because she’s built a business rooted in actual human connection, not hype.

Or as she says: no fluffernutters. Just facts.

Final Verdict: Is BTL’s Copywriting Course Site Series SPRINT Worth It?

Yes, yes, a thousand times yes—if you’re serious about writing website copy that actually works. It’s not cheap, but you’re not just paying for info—you’re paying for framework, examples, encouragement, and community. For the price point (around $997 or spread payment plans), I think it’s extremely underpriced for the value you get. Enroll in the course here.

Site Series SPRINT is more than just a copywriting course. It’s a conversion-first, strategy-rich, community-fueled experience that sets you up to actually finish your website with personality, SEO sense, and strategic power. It’s hands-down one of the strongest value-to-price offerings on the market.

If you’re a business owner DIY-ing your copy, freelancer leveling up your offer, or a copywriter aiming to sharpen your toolkit—this is a course that delivers. And like I said—after I finished, I booked 1:1 calls with Sara, not because I had to, but because I wanted to learn more. It’s trust built on competence, not hype.

P.S. If you decide to join Site Series Sprint through this link, I may receive a small commission at no extra cost to you. It helps support my time writing in-depth reviews like this one — and seriously, thanks in advance if you do. 🙌