Project: Flaurel Photography
Filed Under: Website Copywriting
Laurel isn’t just a wedding photographer — she’s a local guide, a storyteller, and a calm presence for couples who want the real Alaska, not the Pinterest version.
She came to Kinfolk Creative for words that felt like wide-open trails, soft sunlight, and the hush of Homer tides. Words that make couples feel seen and trust her before they even inquire.
- 6 Pages of SEO website copy (Home, About, Portfolio, Services, Contact, 404)
- 52 blog ideas based on keyword research
The goal: To capture what makes Laurel’s work deeply local and deeply calming — rooted in true stories, genuine connection, real knowing.
The feeling:
A quiet guide on a wild adventure. Breathable, warm, honest. A voice that says, “I’m here & I will notice."
The process:
intentional video chats. Pages of notes. A lot of cutting until the only words left were the truest ones.
the team:
Web Design by Nectar Design co. copywriting by kinfolk creative &
branding by abi reid creative studio
crafted TAGLINE: from the spit to the summit
Sets the tone for couples craving calm and connection from a Homer local.
We could have just said that Laurel's photography style is documentary - but that's what everyone says. & Laurel is not everyone.
Instead, we focused on the testimonials that Laurel receives & the common theme was that she just simply notices moments that most people miss.
Highlighting the focus of Laurel's roots in Homer, AL anchors Laurel as a true local — not just another photographer dropping in for peak wedding season.
For Laurel, "Flaurel" started as just a little ole' nickname that your best friend gives you in middle school.
Laurel's passion for photography is more than just a career. It's an expressional nod to her roots. A love letter to Homer, Alaska. And the kind of name you scribble in your dream journal next to “live by the sea” and “start a photo biz.
This section holds one of my favorite lines—one that sums up exactly who Laurel is as both an Alaskan photographer and a creative human.
"I see the world, and the way I photograph it-natural beauty, quiet connection, and room for things to grow in their own way.
Quiet. Honest. A little unexpected. Just how I like it."
Shows how her deep knowledge of Homer shapes every photo, every timeline, every plan.
Good copy is only part of it.
Where words & proof meet
Trust told in layers
Show & Tell
We believe the real art happens when words, images, and voices work together — weaving a story couples can feel before they even say hello.
Good copy is only part of it.
Where words & proof meet
Trust told in layers
Show & Tell
Together, the words, the photos, and the kind words from real couples do what no single piece can do alone — they show, tell, and invite your dream people to trust you before you ever speak.
Good copy is only part of it.
Where words & proof meet
Trust told in layers
Show & Tell
Every testimonial we share is carefully placed to echo the truth we’ve written. Every image isn’t just pretty — it’s proof. Proof that the feelings you promise in your copy are real, and that your clients trust you enough to say it out loud.
Shows how her deep knowledge of Homer shapes every photo, every timeline, every plan.
Good copy is only part of it.
Where words & proof meet
Trust told in layers
Show & Tell
We believe the real art happens when words, images, and voices work together — weaving a story couples can feel before they even say hello.
Good copy is only part of it.
Where words & proof meet
Trust told in layers
Show & Tell
Together, the words, the photos, and the kind words from real couples do what no single piece can do alone — they show, tell, and invite your dream people to trust you before you ever speak.
Good copy is only part of it.
Where words & proof meet
Trust told in layers
Show & Tell
Every testimonial we share is carefully placed to echo the truth we’ve written. Every image isn’t just pretty — it’s proof. Proof that the feelings you promise in your copy are real, and that your clients trust you enough to say it out loud.
Connection > Selling
Gentle, real, zero hype — the same way she treats her couples.
A good services page isn’t about selling harder. It’s about removing the need to sell at all.
It’s your chance to lay every truth on the table — what you do, how you do it, what you stand for, and what your people can expect before they ever hit “send.” No surprises. No hidden fees. No guesswork.
When the right people read it, they should feel like they already know you. Like they’ve found exactly what they’ve been looking for — with no awkward sales call needed to convince them.
That’s what we built for Laurel: copy that invites trust first, questions second, and bookings as the natural next step.
Even Laurel’s 404 Page works harder than most.
When you hit a broken link on her site, it doesn’t just say “Oops!” — it softly echoes her whole ethos: drift, wander, return. It reminds you that in Alaska, the tide always brings you home again.
“I felt seen, understood, and incredibly supported through the entire process! <3"
Flaurel Photography
Post Card From Our Kinfolk
-Laurel
“What impressed me just as much as the writing itself was the research. I live in a small coastal town in Alaska—a world apart from Kinfolk Creative’s usual terrain—and yet they nailed the tone, the nuances, and even the hyper-local keywords that make my hometown and work so unique.”
