- 8 pages of SEO-optimized website copy (Home, About, Services, Template Shop Landing Page,, Individual Template Shop Sales Page, Contact, 404)
- Brand Messaging guide
- Template Email Sales Sequence
This wasn’t about making Nectar Design Co. blend in with the world of Showit Designers, brand studios and template shops. It was about articulating a philosophy that Lauryn and her team already live by—one rooted in care, originality, and long-term creative integrity.
This project required excavation before execution.
Before we wrote a single headline, we had to unearth what Nectar refuses to do just as much as what it stands for.
This site doesn’t dance around the truth.
It doesn’t soften expectations, inflate outcomes, or hide behind aesthetic language.
From the very first page, Nectar’s copy names what working together actually looks like—so the right creatives lean in, and the wrong ones quietly self-select out.
Deliverables
the project at a glance
Deliverables / the project at a glance
Lauryn came to Kinfolk Creative not for louder copy or trendier language—but for words that could hold the weight of her values without over-explaining them.
Our role wasn’t to invent a voice.
It was to remove everything that wasn’t true–until what remained could speak clearly on its own.
Who Nectar Is (and Why That Matters)
Who is nectar (and why that matters)
The intent behind the site
The Goal: To capture what makes Laurel’s work deeply local and deeply calming — rooted in true stories, genuine connection, and real knowing.
The Feeling: A quiet guide on a wild adventure. Breathable. Warm. Honest. A voice that says, “I’m here — and I will notice.”
The Process: Intentional video chats. Pages of notes. A lot of cutting — until only the truest words remained.
The Team: Web Design by Nectar Design Co
Website Copywriting & Messaging by The Kinfolk Creative
Branding by Abi Reid Creative Studio
the intent behind the site
Why This Site Isn’t Like Every Other Photography Website:
why this site isn't like other showit designers
we wrote a site that behaves the way Nectar does:
Confident without being pushy
Led by creative joy, not urgency
This site doesn’t shout for attention. It earns it.
Deliverables
at a glance
Filed Under: Website Copywriting
- 8 pages of SEO-optimized website copy (Home, About, Services, Template Shop Landing Page,, Individual Template Shop Sales Page, Contact, 404)
- Brand Messaging guide
- Template Email Sales Sequence
This wasn’t about making Nectar Design Co. blend in with the world of Showit Designers, brand studios and template shops. It was about articulating a philosophy that Lauryn and her team already live by—one rooted in care, originality, and long-term creative integrity.
This project required excavation before execution.
Before we wrote a single headline, we had to unearth what Nectar refuses to do just as much as what it stands for.
Lauryn doesn’t dance around the truth and she certainly doesn’t soften expectations, inflate outcomes, or hide behind aesthetic language.
From the very first page, Nectar’s copy names what working together actually looks like—so the right creatives lean in, and the wrong ones quietly self-select out.
Deliverables
the project at a glance
who is nectar
the intent
Filed Under: Website Copywriting
Who Nectar Design Co. Is (and Why That Matters)
The intent behind the site
The Goal: To capture what makes Lauryn’s work deeply personal without making it something it's not.
The Feeling: A brand that feels lived in. Grounded, Built over time—not assembled for the algorithm or what's currently trending in the design-space.
The Process: Translate visual intention into language that creates safety, clarity, and trust—so creatives don’t feel sold to, but seen.
Why this site isn't like
every other showit web designer site
Filed Under: Website Copywriting
Why This Site Isn’t Like Every Other showit web designer site:
we wrote a site that behaves the way Nectar does:
Calm and thoughtful
Confident without being pushy
Led by creative joy, not urgency
Her site doesn’t shout for attention. It earns it.
INside the pages
Below you can explore a few of our favorite moments inside Nectar’s website — the places where copy steps back, values step forward, and their ideal client stays at the center.
Click through each section below to see how intentional copy builds trust, from the headline moments to the overlooked corners most sites ignore.
Creative Tagline; Your Business. Your Brand. Your Story
rethinking the "about me" page
The Name Story: nectar
the template shop
the 404 page
Creative Tagline: Your Business. Your Brand. Your Story
This line wasn't about a positioning trick—it’s a boundary.
It places Nectar's ideal client where they belong: at the center.
- Not Nectar.
- Not their template shop.
- Not the aesthetics.
Nectar’s role isn’t to overwrite your identity—it’s to support it, and this tagline makes that clear from the moment you land on their homepage.
Rethinking the "about me" Page
the template shop
Rethinking the “About me” Page
We could have made Lauryn the hero of the About page.
But Nectar wasn't built on personality—it was built on principles.
So instead of centering Lauryn's credentials or origin stories, we centered what her ideal clients consistently experience when working with Nectar:
- Thoughtful collaboration
- Care without control
- Design that adapts to them, not the other way around
This wasn’t an aesthetic choice. It was a decision to let values lead instead of visibility.
the name story: nectar
creative tagline
The Name Story: nectar
This line doesn’t explain Nectar.
It defines it.
“A strong brand isn’t just decoration. It’s nourishment.”
The love we have for this brand story...damn it's good. If we had to pick our favorite line throughout Nectar's entire site, it would be this...
Because good branding doesn’t just attract–it sustains.
It supports growth without depletion.
It feeds the business instead of draining the creative behind it.
Nectar delivers.
The template Shop
rethinking the "about Page"
The template shop
Not only did we get to write the copy for Nectar's template shop, but we also got to witness the BTS of creating these templates from the beginning, as well as collaborating with Nectar to create a copywriting guide to pair with each template.
the 404 page
the name story: nectar
We analyzed dozens of Showit template shops and the message was clear.
Nectar was going to transparently lay out all of the information their ideal client's could need to confidently make a decision to invest.
No beating around the bush, hiding pricing, making false promises. We wanted this sales page to blend Nectar's philosophy with genuine support.
That’s what we built for Nectar: copy that invites trust first, questions second, and purchase as the natural next step.
Around here, no page gets to be lazy. Every page is an opportunity to reinforce your voice, values, and care
the 404 page
creative tagline
the template shop
Templates are often sold with hype, false simplicity, or promises they can’t keep. So we did the opposite.
We wrote:
- Clear expectations instead of inflated transformations
- Honest use-cases instead of blanket guarantees that hold no weight
- Language that respects their ideal client's intelligence
Because trust doesn’t come from persuasion—it comes from clarity.
Writing the Template Shop with Trust First
The goal wasn’t to make templates feel like a shortcut. Instead, we positioned them as supportive, intentional, and thoughtfully designed (because we stand by this).
Templates are often sold with hype, false simplicity, or promises they can’t keep. So we did the opposite.
We wrote:
- Clear expectations instead of inflated transformations
- Honest use-cases instead of blanket guarantees
- Language that respects the buyer’s intelligence
Across the site, the copy doesn’t persuade—it orients. It works in partnership with imagery and lived experience, creating recognition instead of pressure. The goal was never to convince someone they belong here.
It was to make it obvious when they do.
We don’t believe copy should convince. It should recognize.
Writing the Template Shop with Trust First
Because trust doesn’t come from persuasion—it comes from clarity.
"They took my messy thoughts and brought them together way better than I could have imagined."
Nectar Design Co
Post Card From Our Kinfolk
- Lauryn
"Priscilla and Zach are truly the dream team. Writing my copy has been something I continued to put off for far too long because I didn't know how to share my thoughts in a consistent and effective way. I knew what I wanted to say, but not how to say it."
