Filed Under: Web Design & Website Copywriting
- 8 Pages of SEO website copy & design (Home, About, Portfolio, Wedding, Family, ,Couples, Blog, Contact, 404)
- Brand Messaging Guide
- 52 blog ideas based on keyword research
Rachel Boyd is a photographer with an editorial eye and a documentary heart — grounded in storytelling, layered with intention, and always deeply personal.
The goal:To create a space that mirrors Rachel’s grounded presence — quietly confident, emotionally tuned-in, and built for the kind of storytelling that lingers.
The feeling:
Steady hands and a sharp eye. Calm, open, assured. A space that says, “You matter here — exactly as you are.”
The process:
Longform questionnaires. Clear priorities. Careful edits until every word and layout felt like home — steady, simple, and unmistakably hers.
the team:
Web Design & copywriting by kinfolk creative &
Brand Photos by Kelsey Jones & edited by Rachel Boyd
creative tagline: from the heart of atlanta
Built for the people who crave connection, clarity, and photos that feel like home.
We could’ve only listed fun facts.
But those don’t explain why her work feels so personal.
Instead, we led with a story — one that still stings, and still shapes how she shows up.
A truth her clients feel before they even read a word.
This became the heartbeat of the site — a scroll-stopping message that breaks from the polished noise and grounds the viewer in something real.
Strong copy is only part of it.
Strong copy is only part of it.
Where heart meets clarity
Trust written in plain sight
Story over strategy (but both)
We paired emotional depth with language that’s easy to navigate — so clients feel seen and sure at every scroll.
Strong copy is only part of it.
Where heart meets clarity
Trust written in plain sight
Story over strategy (but both)
No fluff, no guesswork — just honest copy that reflects the way Rachel shows up in real life.
Strong copy is only part of it.
Where heart meets clarity
Trust written in plain sight
Story over strategy (but both)
Every section was designed to connect before it converts — with structure that supports flow and feeling.
Strong copy is only part of it.
Strong copy is only part of it.
We paired emotional depth with language that’s easy to navigate — so clients feel seen and sure at every scroll.
Strong copy is only part of it.
No fluff, no guesswork — just honest copy that reflects the way Rachel shows up in real life.
Strong copy is only part of it.
Every section was designed to connect before it converts — with structure that supports flow and feeling.
