I’m going to be so fucking for real with you right now: you absolutely can. Yes, this is coming from a website copywriter. Would I recommend writing your website copy with ChatGPT? No. Before you decide on whether or not to hire a website copywriter vs. use your handy dandy AI bot to write your website copy, hear me out on why that may not be the best strategic move for your business.
PROS and CONS of Using AI to Write Your Website Copy
Investing in your business is complex. I know this from personal experience when I invested in Kinfolk Creative (then Priscilla Hope LLC), my “side gig” while working full-time as a therapist. My now husband, family and friends thought I was out of my mind. Rightfully so, I was pulling the classic 8pm-midnight shift building this business at the time. The point being: there is probably never going to be “the right time” to invest in your business. I’m not naive to believe that. So, I wanted to include a subjective take on the pros and cons of what it actually means to choose to write your website copy with AI vs. sourcing it out to a professional copywriter.
PROS
- It’s cheaper & in turn, you save money $$$
- Quick turnaround time
- Don’t have to onboard as a client/complete questionnaires about copy and brand messaging
CONS
- There’s little to no strategy
- Your brand voice is non-existent
- Personality is stripped to the bare bones
- You’ll sound like everyone else in your industry
- Limited to no sales funnel building
- Repetitive content
- Your ideal audience can sense the use of AI from a mile away
- Lost trust from audience
PROS and CONS of Hiring a Website Copywriter
Hiring a website copywriter is a privilege. I know this and I’m not afraid to call it out as a copywriter. At the same time, I also know what it’s like to work with client’s that have used AI to write their website copy and the true negative impacts that their business have had to endure because of it.
For example, I worked with a blogging client for years. They’re blogs were outsourced to me, but their website copy was DIY using ChatGPT. Their blogging traffic was insane, but their bounce rate the moment they left their blogs was gut wrenching. At the end of their contract, I couldn’t ethically write any more blogs until their website copy was updated. It wasn’t serving their business ROI the way that it could have been.
P.S. That same creative ^ ended up outsourcing their website copy and the results were ten-fold. Compliments from future clients were non-stop, their largest packages were getting booked, and disco calls were solely for vibes, no longer answering questions that could have easily been answered on their website. Truly eye-opening for them.
PROS
- Personality packed copy from homepage to 404 page, there is no prime real estate not utilized
- Strategy from cover to cover
- SEO throughout (Client facing & on the backend, thank you SEO Guy)
- Sales funnel plan to build the like, know, trust factor
- Conversational copy that never repeats the same 5 core messages over and over again
- Objective look at your brand from a professional
CONS
- Investment can be pricey up front
- ROI can take time to translate to your bank account
4 Reasons Why AI Just Doesn’t Compare to Hiring a Website Copywriter
1. Watered Down Personality (If at all!)
As a conversational copywriter that started their career in therapy, I know first hand from simply a human, being POV that connection is above everything else. If your website copy is lacking in the personality department, your bookings and sales will be to. I mean, your personality is your greatest differentiator.
2. Little to no Strategy
Sure, AI can crank out a fuck ton of content in literal seconds, but whether or not it’s quality content with a solid strategy is another answer. Unless you are giving your AI bot sentence-by-sentence instructions on how to nail the copy strategy, you’re just filling in space on your website.
3. Content Loops
In case the tech bros haven’t told you this yet, AI has limitations. If you’re looking for regurgitated content, AI has you covered. But, if you want to actually expand on core topics throughout your website, you’re going to need to feed your AI bot new ideas or else it will rephrase your ideas over and over again for each page.
4. No Sales Funnel Plan
From a return on investment POV, this is one of the biggest losses in using AI to write your website copy. I mean, that is if you’re using your website as a way to sell your offers…
As you can see, there are many reasons why AI is maybe the call for your business, and maybe not. At the end of the day what matters most is that you are making the most informed decision for your business investment journey.
If you’d like to learn more about our website copywriting services, head to our services page. Ready to kick your AI bot to the curve and hire a website copywriter? Get in touch here!
Why Can’t I Just Write My Website Copy With ChatGPT?
We’re Kinfolk Creative—better known as the Visibility Duo.
One part strategy, one part storytelling, and a dash of “why didn’t I think of that?” We help business owners ditch the generic copy and finally show up online like they actually mean it.
If your website reads like a resume from 2014, your “About” page makes you cringe, or you’re just plain tired of yelling into the void—we’re your people.
We write words that sound like you, speak to them, and get clicks without the cringe.
