This is a controversial question within the blogging and SEO space. Here at Kinfolk, you get the nuanced answer because how often to publish a blog post depends on a variety of factors that are unique to your business goals, purpose for blogging, and how much time you have to publish a blog post.
If you take away anything from this post let it be this: quality > quantity will always win the race.
Google Does Not Have a Set Frequency for Publishing Blog Posts
Debunking all of the myths in the online space that suggests x-amount of blogs to be published each week/month. Google has communicated time and time again that what matters more than how often you’re publishing a blog is:
- Is the content relevant to the blog title/meta
- Is the content useful for the viewer
- Is the content valuable for the viewer
- Is the content answering the question for the viewer
“But I like to have a baseline”
SAME.
We’ve been blogging since 2018 and what we’ve realized more than anything is that there truly isn’t a benchmark to “follow”.
- For our Long-Game Blogging and SEO clients, we are publishing 2 blogs each month
- For our Blogging Bundle clients, we are publishing upwards of 12 blogs in one month
- For our Kinfolk blogging strategy, our goal is currently 1 blog/week (4/month)
The golden thread woven through all of these strategies is focused on producing quality blogs that answer our viewers questions, make our lives easier, or simply to connect with our audience. We share more about how to know if a blog is working in this post.
Variables that Impact & Influence Your Blogging Routine
As I’ve mentioned earlier, your blogging schedule is going to look different from someone else in your industry because your lives and business goals are different.
A few things that impact and influence your blogging routine:
- How much time you have to blog each week
- Is blogging important to your marketing strategy right now
- Does your content themes need to be delivered in long-form or short-form
- Do you have content that you want to communicate/provide value
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How Often To Publish A Blog Post
We’re Kinfolk Creative—better known as the Visibility Duo.
One part strategy, one part storytelling, and a dash of “why didn’t I think of that?” We help business owners ditch the generic copy and finally show up online like they actually mean it.
If your website reads like a resume from 2014, your “About” page makes you cringe, or you’re just plain tired of yelling into the void—we’re your people.
We write words that sound like you, speak to them, and get clicks without the cringe.
