Chloe’s work lives somewhere between cinematic storytelling and photojournalism that captures the rawness of a moment. I know. It’s quite poetic.
More importantly, she is a good ass human, simply being — which, by the way, is my favorite kind of creative to work with.
As a therapist myself, I was ridiculously excited to dive into this website copy project and even more excited to see it come full circle. Which is exactly why we are publishing this case study the day her site launches.
Because duh!
Excavating the Subtle Similarities and Differences
I am always eager to jump into a project when I get to work with a multi-hyphenate creative, and Chloe was no exception.
Because she is a therapist by day and a photographer all the other times, I wanted to make sure her website highlighted both parts of who she is without turning the entire thing into one big ooey-gooey feelings fest.
(Which, for the record, has a time and place.)
But for Chloe’s website, the goal was not to over-explain her emotional depth. It was to show how her background, perspective, and creative process naturally inform the way she photographs people.
Thoughtfully & Cinematically. All without forcing a moment to become more meaningful than it already is.
Highlighting Chloe’s Photography Style Without Saying “I Capture the Real Moments”
Because truly, what does that even mean anymore?
Chloe is in the camp that all moments are real and deserve to be preserved as such. Cinematically, of course.
With her background studying psychology and understanding human emotion on a very intimate level, she knows that connection, presence, and intentional direction are non-negotiables when it comes to helping people feel comfortable and like themselves in front of the camera.
Her entire methodology is rooted in this belief.
Her work is not about manufacturing emotion for the sake of a pretty photo. It is about creating enough safety and direction for people to be present in the moment they are already living.
So instead of leaning on the usual photographer language like “authentic moments,” “real connection,” or “capturing the in-between,” we built copy around the actual experience of being photographed by Chloe.
What her clients feel, what her process creates, and why her perspective makes her work feel different without needing to scream, “I am different!” from the rooftops.
Getting Very Clear On Her Target Audience
From an SEO standpoint, this was a huge factor in Chloe’s website copy project.
While the term “cinematic” is well known within the photography industry and among the service providers who interact with it, her ideal clients are not always using that exact word to search for her services.
But Chloe is a cinematic photographer in the PNW!
Soooo, we married her photography style and geographic location to meet her target audience where they were already searching while still staying true to the style of work she wants to be known for.
Because good SEO strategy is not about watering down the brand voice…
It’s about creating a bridge between what her people are searching for and what she actually offers.
We carried this strategy throughout the entirety of her site to ensure that no matter which page a future ideal client landed on, they would be able to do one of two things:
- Understand what cinematic photography means in the context of Chloe’s work.
- Or confirm they were in the right place for the kind of photography experience they were looking for.
And that’s on SEO strategy nuance 101.
Because every movie has a story to tell, it was important for Chloe’s website to embody that same identity.
Not in a cheesy “welcome to the film of your life” kind of way.
More like subtle, intentional storytelling choices that made the site feel like a tangible reflection of what her work represents.
We did this in a variety of ways:
Using testimonials to guide the plot instead of dumping them on the page and calling it a day.
Writing copy that worked with her imagery, not against it.
Creating space for her brand and web designer to build sections that mimicked the movie credits we are all familiar with.
Letting the pacing of the website feel cinematic, too — with sections that moved the reader through who Chloe is, what she believes, how she works, and why that matters.
All of these subtle details now live within a site that has been truly thought through with both design and SEO in mind.
The copy was not just there to sound pretty. It had a job to clarify her positioning, support her search strategy, create emotional connection without overdoing it, and to make sure the people landing on her site could immediately understand the depth, intention, and artistry behind Sidoti Moments.
Like every good movie, there is an ending that sparks some emotion
And that was Chloe’s website for us.
While we are so sad this project is over, we could not be more excited for what this new era of Sidoti Moments will bring for her life and work in the PNW.
This project was never just about writing website copy for a photographer.
It was about creating language for a creative whose work is cinematic, grounded, deeply human, and rooted in helping people feel comfortable enough to be fully present in front of the camera.
Which, honestly, feels very Chloe. Check out her full website project here.
Project Team Feature
Website Copywriting: Me!
SEO: Zach!
Brand & Web Design: Nectar Design Co.
See more of the projects that Lauryn and I have worked on together here.
Sidoti Moments | A Cinematic Photography Case Study
We’re Kinfolk Creative—better known as the Visibility Duo.
One part strategy, one part storytelling, and a dash of “why didn’t I think of that?” We help business owners ditch the generic copy and finally show up online like they actually mean it.
If your website reads like a resume from 2014, your “About” page makes you cringe, or you’re just plain tired of yelling into the void—we’re your people.
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