As a website copywriter, I do have a lot of opinions about why you should update your website copy, but I’m not naive to know that you care more about what will happen if you update your website copy and if it’s actually worth your time doing so. So, here are 7 results that you can get from updating your website copy.

7 Results You Can Expect When Updating Your Website Copy

1. Better SEO results 

Google, AI, and even viewers favor the most relevant, and up-to-date information. If your website includes outdated information about you, your business, or your offers, you’re basically cancelled from even having an opportunity to rank on the 1st page of Google. 

Grab your SEO Optimization Plan in this blog post.

2. To Remain Relevant

Be honest, how many times have you stumbled upon an outdated website and instantly lost trust? It happens all the time. While yes, your website is working for you 24/7, that doesn’t mean you can just let her collect dust over the years without updates! There is new and fresh content being published to Google every single day. If you want to remain the it-girl in your industry, you have to update your copy to stay relevant. 

P.S. Blogging is the easiest way to update your website with new and fresh content. I talk more about this in this post, here.

3. Competitive Results 

Going along with reason #1, SEO. Best practices are constantly evolving as we all use the internet more and more with each passing day. Because of this, it is important that you remain up-to-date with the latest SEO practices so that your core pages meet Google (& now AI) requirements. 

If you’re interested in how to get your website to show up on AI search, check out this blog next.

4. New Opportunity Results 

If I was a betting woman, I would bet that your current copy was written for a particular audience that has probably adjusted and evolved since launching your website. This is important to recognize and update because you want to be talking to 1 ideal client. In order to do that, your copy has to be so damn specific to that ideal client’s desires, objections, and goals. If you are not updating your copy (or at least doing a yearly audit), you’re probably missing out on many opportunities to reel in your ideal audience. 

5. Connection Results

If you’ve been around KC at all, you know that we are big on connection. Connection on your website is established many different ways including: 

• Your copy on core pages (Home, About, Services, Contact)
• Your mini abouts 
• Your photos
• Your personality throughout the copy 

Again, if I was a betting woman, I’m assuming at least your personality has evolved since you first wrote your current website copy. This is a great opportunity to bring fun facts, photos, mini abouts, core values all up to date so that you can better connect with your readers. 

6. Services Results

Are your packages up-to-date? I’m talking about not only the pricing, but the description, deliverables. To be fair, this is one of the most updated website copy on a website, but I wanted to call it out just in case. I mean, how awkward would it be if you hopped on a disco call and your packages were giving confusion… Not a great first impression. 

7. Testimonial Results 

Listen, I love a good ass testimonial as much as the next copywriter. Truly, testimonials are a strong influence in my own website copy writing process. So, if you have updated testimonials, please add them! This is a great opportunity to showcase your current work, and client experience to future ideal clients. 

Sooo, the point is: there are many results that come from updating your website copy. 

Whether you are a creative business owner, busy brick and mortar entrepreneur, or just a curious service provider that is interested in hiring a website copywriter to update your copy, I’d love to connect. Head to this blog to find out more what makes us different at Kinfolk Creative.