It only took me a little over 1.5 years to finish reading Fourth Wing. I had made my mind up somewhere around page 300 and something that I wasn’t going to finish the series.

Just this book!

Remember that insane flight experience I had last month where I was held hostage on multiple 3 planes for 4 hours+?!? Well, if not, just hit reply and I’ll send it to ya.

Well, I had already finished the hard cover book that I brought with me because again… 4+ hours on 1 singular plane, yikes, but shit happens… BUT 3 ?! Yea, my anxiety did not prepare enough entertainment for that kind of chaos. 

Don’t worry, she will from now on! 

So, I was stuck with my kindle. It was between my 40% finished book of Fourth Wing or my 2% finished book about ARFID. Neither sounded appealing. 

But, when you literally cannot get out of your seat while on a plane for 4 hours, you compromise.

And to be honest, I wanted to so desperately be a DNF girly-pop. Buuuut, for clinical reasons, I just can’t be that girl. 

Fourth Wing it is! 

And surprisingly, it only took me to getting over 80% through the book when I realized why the hype was hype to begin with. 

I found myself on my 6th delayed flight actually enjoying reading it! Trust me, it shocked the girlies on threads too! (I’ve already shared my beef with this book publicly many times). 

I had still made my mind up that once I finished her, Iron Flame was most certainly NOT next on my TBR.

Until I read the last page of Fourth Wing when Rebecca (the author) decided to finally write in a way that is actually mindfucking, twisted, and absolutely unhinged.

By the time I finished Fourth Wing, I had two thoughts:

1. Okay… NOW I understand what the point of this entire book was.
2. There is absolutely no way in hell I am reading Iron Flame.

Because listen, I can appreciate a slow burn, I can appreciate world-building, I can even appreciate a little “trust me, this will matter 300 pages from now.”

But there is a difference between building toward something and making me spend 80% of the book wondering what the hell we’re building toward.

And your copy has the exact same problem when it isn’t focused.

Your reader should not have to get 80% down your homepage before they understand what you do.

They shouldn’t finish an entire email and wonder what you wanted them to take away from it.

They shouldn’t read six paragraphs of an Instagram caption before realizing, “Ohhhh. THAT’S what we’re talking about.”

Which leads me to that K.I.N.F.O.L.K acronym that I introduced to you a few newsletters back. 

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ON THAT NOTE

This week, we’re yapping about F: Focused

Focused means your copy knows what it’s trying to say before it starts saying it!

You can tell the story, add the personality, give me the weird little side comment, build context, and get nuanced.

But underneath all of it, there needs to be a golden thread!

A reason we’re here!

A point you’re moving me toward!

Because unlike me reading Fourth Wing after already committing approximately 900 years of my life to it, your audience can leave whenever they want. 👀

Every single page on your website has one primary job, and just so we’re clear, *I* do not make the rules. Here’s a quick refresher: 

• Home → They should quickly understand what you do, who it’s for, and why they should care
• About → Not just who you are, but why your perspective, experience, personality, or approach makes you the right fit
• Services → They should leave understanding what you offer, the difference between the options, and where they fit
• Portfolio → proof you do what you say you do
• Sales Page → This page should make one specific offer feel clear: what it does, who it’s for, what changes, and why it’s worth taking the next step
• Contact → Clear next step and expectations with very low/no confusion

Every time we do a copy audit, the most problematic child of websites we see is either the homepage or services.

So your task for today: grab a friend or family member who isn’t super familiar with your business and ask them to read your homepage and services page.

Then, without letting them look back at it, quiz them:

• What do I do?
• Who do I work with?
• What problem do I solve?
• What is my main/core offer?
• If you had to explain my business to someone else in one sentence, what would you say?

If their answers are pretty damn close to what you wanted them to remember, hell yeah. Your homepage has a clear focus! SLAY BBG

If they’re confused, missing something important, or remembering something completely different than what you intended, that doesn’t mean you need to burn the whole website down. It just shows you where your message might be losing the plot.

Spoiler: I’m reading Iron Flame

And I’m not sure how to feel about it…

Want to read more from the Wednesday Kin, head here.