Happy hour at Taco Bell on Friday’s. 🌮

Hitting the links today? 🏌️

IG story of my hand on the keyboard because it’s hair wash day. 

Cherries… EVERYWHERE. 🍒

Good Morning From The Cherry Coast Condo.

Wobbles BIGGEST fan girl.

A crispy coke > diet coke EVERY FUCKING TIME. 🎉

Could win an olympic gold medal for making friends on the internet. 🏅

Covered Bridges. 

The anatomy of a good stick. 

Fluffy Marshmallow with four paws. 🐾

Gilmore Girls year-round, no exceptions. 

WHOLE dill pickles—bumpy obviously. 🥒

Look at this new GF find!!!

If you got to this point and started to wonder, “why the fuck is Priscilla sharing attributes of her life, I already KNOW this?” — sit tight, I promise I have a reason…

Now, what comes to mind when you see ‘Kinfolk Creative’ pop into your inbox, thread feed, IG stories? Hit reply and let me know—I’m a nosey bitch 

Like, sure, I hope you say blogs, copy, that one therapist girl who’s also a copywriter, SEO guy, visibility girl.

AND, I hope at least one other attribute about me, us, as humans behind this brand pop into your brain too! 

Here’s why:

There are tons of INCREDIBLE copywriters, bloggers, and SEO strategists in this industry—like yes, I fan girl over them, too. 

BUT!

There is only one Kinfolk Creative, Website Copy & SEO Duo. 

I could put our brand positioning solely into the bucket of ‘conversational website copywriter’ 

AND!

I would be discrediting the value that I bring to the table with my experience as a Licensed therapist that understands humans in a completely different way than someone who has read a few books about sales psychology (no shame, we’re just different…yanno?)

I could put our brand positioning solely into the bucket of ‘SEO optimized website copywriter’

AND!

I would miss out on sharing the nuances of what actually makes having a website copywriter AND a SEO strategist in your corner a literal chess move for your business. 

I could just say The Publishing House is a blogging membership

AND!

I would be watering down the actual support you can receive inside from both Zach and I, not to mention, it’s called PUBLISHING house for a reason—like y’all we’re publishing the damn blogs

I could have just launched our SEO offers like a typical SEO strategist

AND!

I would be sacrificing the personality and expertise that makes Zach who he is, how his brain analyzes data (on and off the golf course) and the expertise he brings to your business. 

---

ON THAT NOTE

Which leads me to the ‘O’ of K.I.N.F.O.L.K

That is Ownable.

I define ownable in the business world as a distinct ability to create a seamless immersion of attributes, personality, and character to your brand. 

Our SEO Services page is a GREAT example of this. 

Golf is inherently distinctable. But what makes this page ownable is the fact that we built an actual POV around the metaphor of Golf. Golf wasn’t just a hobby we casually mentioned a few times, we created an entire SEO world around the sport that Zach not only loves, but often references in conversations when talking about SEO anyways. 

Throughout the services page you quickly uncover the Kinfolk belief is that most SEO advice will tell you to do MORE, while we believe you just need a better read (SEO strategy, keywords, a clear purpose, etc.). 

If a competitor even tried to turn their SEO services into a golf-themed moment, you’d quickly recognize that it was inspired by Kinfolk Creative. 

That is OWNABLE. 

And we did the same thing with The Publishing House (which btw, you can JOIN RIGHT NOW!)

There are BANGER blogging memberships out there, my fellow Gilmore Girl fan girl from Natty Writes included with ‘The Writers Room’. 

I didn’t really want to create another blogging membership for the sake of being a blogger and having a blogging membership. Instead, I wanted to position our membership around a core problem that we experience, know you experience, and create a solution for it. 

PUBLISHING THE DAMN BLOGS. 

We’re talking to:

📚  the perfectionists who wait until it’s ‘good enough’ to hit publish

📚 the creatives that have a thousand and one ideas stuck in their notes app

📚 the ambitious business owners who said they’d blog today, this week, this month, hell even this year and still haven’t

📚 the small business owners that want to make sure every amount of time spent marketing is worth it—and that includes not wasting time on a blog that will never rank for a single keyword

📚 and the folks that simply want a community to blog with them and make sure THEY PUBLISH.

Hence the name. 

TL;DR: good copy is not just copy that sounds like you, it’s copy that contains ideas that people can associate with you. 

YOUR HOMEWORK:

Go to your homepage or main sales page and find three sentences that one of your competitors could copy and paste onto their website without changing a word. Ask yourself “what do I believe about this?” and go rewrite that!

Want to read more from the Wednesday Kin, head here.